Alexion – Strensiq® Resource Portal

As part of a Global launch campaign for a new drug Strensiq®, Alexion Pharmaceuticals set up a brand asset and resource portal. The key objectives were to provide a comprehensive library for all Strensiq® assets, including training, research and promotional materials.

The success of this Strensiq® portal led to the creation a duplicate design for the drug Kanuma. These two were then combined to create a unique global Metabolic Disorders Resource Portal.

Blaze were instrumental in the design, programming and testing
of a secure web-based portal that would provide easy access
to files for all Alexion staff and selected Affiliates.

Key Features:

• A user friendly interface to search and download files for print or electronic use
• Password protected with different levels of user
• A Quickstart Guide to accessing the portal and downloading files
• A Key Word Search function to locate specific files
• Allow Affiliates to localise and modify relevant materials